// New logo , new site design and new brand objectives //
Wassup wassup fam. It's been a while, and I'm glad to finally say that our site is back up and running. I hope you've been well and embracing the new season. It's been just over a year since we deactivated the site as part of our plan to re-strategize and work on the new branding (while still continuing with some of our main initiatives). I hope you like the new look and feel of the blog, as well as the new direction we've taken not only with our branding but also with The Radioactive Blog becoming more of a creative consultancy and creative hub, and not just an African blog.
The journey with the design of our logo has been an interesting one. I'm sure most of you have come across other organizations shifting their logo designs to a more minimalistic look and feel (it seems to be a trend). Well, after careful consideration and evaluation on how the blog has evolved over the past few years, I felt like there would be no better time to finally get rid of the green in our logo. lol But on amore serious note, there is a increased amount of creative freedom that comes with minimalistic designs, especially when less colours are used (I had to fight the urge of going into detail about design principles since I'm now studying Architectural Draughtsmanship lol). Minimalism boosts the notion of clarity, lowers the intricacy yet upturns comprehension and increases the logos utility. For those who may not be familiar with the previous versions of our logo, here's an image below.
We've definitely come a long way from just being a blog on blogger.com in 2013, blogging about Hip Hop and Poetry, to becoming a creative hub and creative consultancy that blogs about different facets within the creative sector, from Immersive Media, to Fashion and Visual Art. The rebranding process enabled us to carefully evaluate the growth of the blog, especially since we officially started operating as a creative consultancy that hosts events and workshops while providing creative solutions to different brands in the creative sector. We're like a brand who's frequency and reach keeps on growing, while emitting creative solutions within the creative economy. We also love filling in gaps and solving challenges with creativity.
You'll notice that unlike the previous website design, the landing screen/page doesn't include the actual articles on the site. This is because our priority has shifted from blogging to striving to become an innovative and dynamic creative consultancy. We realized that what makes us unique is how we consistently continue "Driving innovation and creativity through artistic expression, technology and capacity development”. Our vision is that we aim to be one of SADC’s leading innovative and dynamic creative consultancies, hubs and blogs, while being dedicated to developing and promoting the African creative sector in order to assist different brands in reaching their potential. Our articles can still be found on the home page, you just have to scroll down. A big shout out to all the brands we've worked with this far.
We will also be putting more focus into growing our online creative hub (which you can join on Facebook here), as this will be one of our platforms where we share a number of opportunities for creatives and a database/pool of creatives for brands looking for creative service providers. We've worked with over 100 artists from different disciplines over the past 6 years, and we saw it fit to put more focus on further developing this online platform to give creatives and audiences an opportunity to network and share content, without having to always wait for us to host a physical or online event. We'll also be sharing exclusive content in the group. If you're a creative, or a person who just loves the Arts/Literature and Tech or looking to work with a creative, then click on the image below and join one of Southern Africa's innovative creative hubs. Also feel free to share opportunities and links to your work.
Well, that's all for now fam. We hope you enjoy the new site, and don't forget to subscribe so you don't miss out on any new cool information that we share. Feel free to also spread the word and share this with your networks. We look forward to hearing your feedback. Don't forget to follow the blog on Instagram / Twitter @radioactive_hub , and you can follow me on Instagram / Twitter @2tukani.
Until the next blog post, stay safe, blessed, create and support a creative today.
留言